Callout Ad Extensions: Beef-Up Your Google Search Ads with this Free Add-On Option

Google Ads, formerly Google AdWords, continues to generate website traffic creating bottom-line value for businesses across the globe. In fact, Google estimates that for every $1 spent, advertisers – on average – earn $2 (some as high as $8). Moreover, Google continues to loom large in the digital ad space, even as Facebook increases its

Creating Excerpts in WordPress – Tags, Functions, & Notes

WordPress is a beautiful rig. It’s the world’s most popular and relied-upon CMS. Here’s how you can activate, modify, and place excerpts in WordPress. By default WordPress sets excerpts (short previews of a blog or custom post type) to 55 characters. The character limit is a good one that works in most situations. However, it

On Well-Doing and Doing as Well as Possible

Here are a few of my favorite quotes from Treasury of Proverbs and Epigrams. To do well is to choose wisely. The conscience of well-doing is an ample reward. Do good by stealth, and blush to find it fame. Do good and care not to whom. He/she who fasteth and doeth no good, saveth his/her bread, but loseth his/her

Using Google Ads’ Landing Page Experience

The Google Ads’ advertising platform provides a plethora of data options. The advertiser using Google Ads will be presented with a variety of standard metrics, but there are additional metrics (worthy of your consideration) available. These metrics need to be activated, so to speak, in order to be seen. Here’s when, why, and how to

Customize WordPress Admin Dashboard – Reorder Your Menu

Occasionally you might want to reorder the menu that is presented to users in the administrative portion of WordPress. Fear not, with this snippet, you can. I’ve found this information a couple of different ways, but certainly among them is a trip to Stack Exchange. There I found this thread which details things nicely. In