Google Tag Manager Useful Tips: Pause & Copy Tags

Google Tag Manager is a tag management system that allows users to publish and manage a variety of website tags from one platform. Tags for websites include code snippets, typically javascript, that is used to track and better understand website interactions with users. Examples include: User analysis tools (i.e. CrazyEgg, HotJar, Google Optimize) Web analytics […]

Creating a Child Theme: WordPress Site Templating Fundamentals

Developing a child theme is a WordPress fundamental worth grasping. If you ever plan to build sites using the CMS, which is a template-driven content management system, knowing how to setup a child theme is useful if not essential. So, what is a child theme? The child theme is basically an extension of the parent […]

4 Stages of Audience Profiling

Global Web Index is a world leader in audience-related market research. They offer a self-serve consumer behavior web service to analysts, marketers, and anyone else interested in consumer trends.  I recently re-read a white-paper of theirs focused on audience profiling, or if you prefer segmentation and personalization of messaging. Principally, I find it to be […]

2020 Digital Marketing Trends & Strategies to Help You Rise Above the Ranks

The challenge for marketers in 2020 isn’t (so much) in reaching customers, but in connecting with them in meaningful ways.  In a sea of messages and an ocean of options, customers are burdened by the power to select from many choices more than ever.  Using the following points of insight to ensure your organization is […]

Generation Z – What To Know About the Emerging Generation & Their Views

Kim Patel works at VICE and has done a lot of work to help understand and prepare for Generation Z. In her presentation at Digital Summit in Philadelphia, Kim shared the results of months of research VICE Insights has gathered to understand Generation Z.  The following is a smattering of what she shared.  They are […]

Is the US Inching Toward GDPR-Type Consumer Privacy Laws? California Is.

California’s Governor, Gavin Newsom, is expected to sign into law a set of new amendments that seek to empower consumers with greater say in how their personal information is handled and it may take effect January 1, 2020.  The California Consumer Privacy Act (CCPA) recent amendments give internet users the ability to see what information […]

The Re-Read List; Articles to Revisit and Review

Here are a few articles I’ve come across recently that I felt offered value enough for reiteration and review. Workplace Communication Good communication and positive conflict resolution are what Harvard Business Review essay, How to Collaborate with People You Don’t Like aim to inspire. In it, the author shares a story of colleagues that have […]

Super Borders Tutorial on Angular and Non-Standard Borders — Part 2

Web design trends of recent continue to push the boundaries on the status quo of rectangular layouts. One way this manifests is in the border between two sections of a webpage. Often the borders are angled, sometimes curved, but visually interesting for sure. In this post we’ll look at one way to approach the section […]

Super Borders Tutorial on Angular and Non-Standard Borders — Part 1

Web design trends of recent continue to push the boundaries on the status quo of rectangular layouts. One way this manifests is in the border between two sections of a webpage. Often the borders are angled, sometimes curved, but visually interesting for sure. In this post we’ll look at one way to approach the section […]

Be Proactive: Habit 1 for Highly Effective People

I’m a huge fan of Stephen Covey’s seven habits of highly effective people. The book is full of smart ideas and principles for conduct and can help anyone in business and in life. Throughout the book, but certainly in chapter 1 Covey’s advice works. In chapter 1 after highlighting the idea of our own individual […]