A Trio of Toyota NCAA Basketball Commercials: Pure Madness

Spring is an interesting time of year, for sure. Early March, for the past few years, has really brought a lot of excitement to my days thanks to the interactive portion of SXSW and, of course, March Madness. One of the more enjoyable spring advertising campaigns to watch, for me, has been the Men’s NCAA […]

Facebook Timeline for Business Pages, Behavior Engineering and Online Privacy Debates

Quite a few Tech stories worth tracking this week in Tech. Online Privacy, Ads and Tracking Debates Debates around online privacy standards are in full force. Google is in hot water of late for merging the privacy policies of it’s various entities to use as one collective system. Some cry that this seems nefarious while […]

News of the Week, spotlight on Google and LinkedIn

Lot’s of news this week from LinkedIn, and Google. First up, Google ComScore released US Search Engine Rankings this week revealing that Google has actually gained .5% market share (more than any other engine listed). Additionally, Greg Sterling, writing for Search Engine Land, points out Google (is) Still #1 Traffic Source for Most Top 30 Websites. […]

Super Bowl Ad Winners, Losers, Break-Down and Analysis

Super Bowl XLVI is now in the record books. The Giants had another great outing defeating the veteran Patriots who led deep into the 4th quarter, only to be surpassed in the closing minutes of the match-up. Many of us enjoyed the game, along with the obligatory commercials, while commenting and interacting with others online. Social TV or […]

A Run-Down on SOPA and PIPA [Video] Why It Matters

No doubt you’ve seen or heard about the #blackouts over SOPA and PIPA. I have some links and content to share to help spread awareness about the initiatives and why they are important. [youtube http://www.youtube.com/watch?v=mQI6r_kc3ZE?rel=0&w=640&h=360]   The Senate is set to vote on the Internet Censorship Bill on January 24, 2012. Contact your local Senators […]

Start-Ups, Mobile Social Apps and Coding School for All

Of late, I’ve been reading more information about start-ups. I am not sure if the trend is something born out of an interest of my own, or if it’s the circles I’m keeping, but I see it. Perhaps it’s a combination of things, either way I thought I would share a few thoughts and links […]

How Non-Profits Are Using Social Media to Strengthen their Missions

As many of you may know, I have worked in the past with various non-profits helping them understand and build social media campaigns. Among the list of non-profits I’ve worked with The March of Dimes, First Tee SVPA, Historic York, Inc., and Downtown Inc, few have been as memorable to me as Riley’s Toys Foundation (RTF). Started […]