Will the Machines Love Us?

Gmail – foursquare :: You just unlocked the Super Swarm badge! – chrisdrinkut@gmail.com. Is foursquare’s back-patting automation an indicator of the robo-lives we’ll one day live? Here’s the scenario. You’ve spent a night out at a tech conference in Austin. You didn’t go over board but you did spend some time out. You “Checked In” […]

Engagement: How We Now Do Marketing

Engagement is that really so important? I read a blog post recently commenting on the differences of publishing and marketing in today’s new media marketing environment. And it’s a great point to make. Today’s social media marketing approach is quite different than that of simply publishing content. And while we, as new media marketers, do a […]

[Book Review] Socialnomics: Erik Qualman’s Wiley Book

Erik Qualman is the Global Vice President of Online Marketing for EF Education. He recently published, Socialnomics: how social media transforms the way we live and do business. I haven’t gotten too deep into Qualman’s book, but I can share some of my reflections from what I’ve read thus far of the book. And I’ll […]

Book Update: The Buerlinien Arguement and Other Reasons Everyone Has ADD

So a few weeks ago I told you I was reading Mr. Buerlien’s The Dumbest Generation. That activity has continued and I’m continuing to enjoy the arguments laid out by the professor. Poking around on PBS’s website recently I stumbled upon a video of him as well. I’m in the middle of the book now and we’ve […]

Discussing Emerging Technologies, Trends, and Tales in the Green Energy and Sustainable Living Spaces

Over the weekend I was able to attend a Green Jobs Forum hosted by the York County Conservation Alliance. The discussion was held at Penn State York and featured a list of qualified speakers. They represented various industries include education, archititure and engineering, and oil and other energy brokers. John Hanger, of the EPA was […]

My Book Pick ~ Hot, Flat, and Crowded, by Thomas Friedman

Get this Book: Thomas Friedman Hot, Flat, and Crowded     You won’t regret it.   [youtube=http://www.youtube.com/watch?v=HsiIw7iV3fU&hl=en&fs=1] Alright so this isn’t the best video, but the book is “better than the movie.” Reading it? Read it? Think it’s totally off the mark? Chime in…your comments/thoughts are welcome.