4 Stages of Audience Profiling

Global Web Index is a world leader in audience-related market research. They offer a self-serve consumer behavior web service to analysts, marketers, and anyone else interested in consumer trends.  I recently re-read a white-paper of theirs focused on audience profiling, or if you prefer segmentation and personalization of messaging. Principally, I find it to be […]

My Book Pick ~ Hot, Flat, and Crowded, by Thomas Friedman

Get this Book: Thomas Friedman Hot, Flat, and Crowded     You won’t regret it.   [youtube=http://www.youtube.com/watch?v=HsiIw7iV3fU&hl=en&fs=1] Alright so this isn’t the best video, but the book is “better than the movie.” Reading it? Read it? Think it’s totally off the mark? Chime in…your comments/thoughts are welcome.