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Generation Z – What To Know About the Emerging Generation & Their Views

Kim Patel works at VICE and has done a lot of work to help understand and prepare for Generation Z. In her presentation at Digital Summit in Philadelphia, Kim shared the results of months of research VICE Insights has gathered to understand Generation Z.  The following is a smattering of what she shared.  They are […]

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Is the US Inching Toward GDPR-Type Consumer Privacy Laws? California Is.

California’s Governor, Gavin Newsom, is expected to sign into law a set of new amendments that seek to empower consumers with greater say in how their personal information is handled and it may take effect January 1, 2020.  The California Consumer Privacy Act (CCPA) recent amendments give internet users the ability to see what information […]

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Google Marketing Resources – A brief set of digital marketing and advertising options

Here are a few links that I find are often somewhat elusive, though I know they are free and open to the general surfing public. In no particular order: Academy Catalog Developers Training Google Codelabs Teach w/ Google

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3 Nifty Tools for Web Design & Development Aficionados

Part of what makes the web so wonderful is the continuous space there is to explore. Pixel-pushers know as well as anyone that inventive tools, processes, and techniques help make things pleasantly colorful. Here are a few tools I’ve come across of recent to put in your quiver. Colorable This site helps you figure out […]

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Callout Ad Extensions: Beef-Up Your Google Search Ads with this Free Add-On Option

Google Ads, formerly Google AdWords, continues to generate website traffic creating bottom-line value for businesses across the globe. In fact, Google estimates that for every $1 spent, advertisers – on average – earn $2 (some as high as $8). Moreover, Google continues to loom large in the digital ad space, even as Facebook increases its […]

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Using Google Ads’ Landing Page Experience

The Google Ads’ advertising platform provides a plethora of data options. The advertiser using Google Ads will be presented with a variety of standard metrics, but there are additional metrics (worthy of your consideration) available. These metrics need to be activated, so to speak, in order to be seen. Here’s when, why, and how to […]