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Grow

Callout Ad Extensions: Beef-Up Your Google Search Ads with this Free Add-On Option

Google Ads, formerly Google AdWords, continues to generate website traffic creating bottom-line value for businesses across the globe. In fact, Google estimates that for every $1 spent, advertisers – on average – earn $2 (some as high as $8). Moreover, Google continues to loom large in the digital ad space, even as Facebook increases its […]

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Build

Creating Excerpts in WordPress – Tags, Functions, & Notes

WordPress is a beautiful rig. It’s the world’s most popular and relied-upon CMS. Here’s how you can activate, modify, and place excerpts in WordPress. By default WordPress sets excerpts (short previews of a blog or custom post type) to 55 characters. The character limit is a good one that works in most situations. However, it […]

Categories
Inspire

On Well-Doing and Doing as Well as Possible

Here are a few of my favorite quotes from Treasury of Proverbs and Epigrams. To do well is to choose wisely. The conscience of well-doing is an ample reward. Do good by stealth, and blush to find it fame. Do good and care not to whom. He/she who fasteth and doeth no good, saveth his/her bread, but loseth his/her […]

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Grow

Using Google Ads’ Landing Page Experience

The Google Ads’ advertising platform provides a plethora of data options. The advertiser using Google Ads will be presented with a variety of standard metrics, but there are additional metrics (worthy of your consideration) available. These metrics need to be activated, so to speak, in order to be seen. Here’s when, why, and how to […]

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Build

Customize WordPress Admin Dashboard – Reorder Your Menu

Occasionally you might want to reorder the menu that is presented to users in the administrative portion of WordPress. Fear not, with this snippet, you can. I’ve found this information a couple of different ways, but certainly among them is a trip to Stack Exchange. There I found this thread which details things nicely. In […]

Categories
Internet local seo search engine optimization

Voice Search, Local SERP, AMP & Schema: 2017 Priorities for SEOs

So, the end of the year is approaching. We’ll soon be feasting fork over knife, then opening presents, then saying, “I can’t believe it’s Spring already” – you know the drill. For now, we can take a minute to reflect on the year behind and the year ahead. And, if you like, let’s consider it […]

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chatbots

Chatbot Watch: August 2016 Roundup

What’s new and news in the world of Chatbots? Here are a few articles discovered recently, as of early September, 2016. Chatbot Roundup – Curated and Summarized Reads Article #1 Why WingStop is Betting Big on Chatbots  Kevin Fish of WingStop has written an article published in VentureBeat that reads a bit like a pitch […]

Categories
Internet

The Role of Sensors in the Food Industry Internet of Things, Predicted Scenarios

What might the future of the food industry look like given the impending probabilities of the Internet of Things? Here’s an interesting article that aims to answer ways artificial intelligence may reshape the food industry.  Here’s a key bit of the article: Food decisions could become simple confirmations. Confirmations of health-algorithm derived recommendations, hyper-personalized based on […]

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Inspire

If Rephrasing Your Goals Can Increase the Likelihood You’ll Reach them/ Then You Should

The Harvard Business Review recently shared 4 Tools to Help You Identify the Skills You Need to Grow, wherein article author Dana Rousmaniere provides a lead-in and jump to a nifty self-assessment tool. Prior to the assessment, however, Dana makes this lasting observation: According to research, we fail to achieve our goals 50% of the time. But […]

Categories
Internet

On Google: Local Business Reviews Shakeup & AMP Landing Pages

Local business reviews have become an area of discussion again for the search giant. On August 4 Google announced that “food- and drink-related searches will now return reviews from top critics and include best-of lists”. Beyond web searches, the Google (search) app is also seeing an update when it comes to how local business reviews are handled. Here’s […]