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Google Marketing Resources – A brief set of digital marketing and advertising options

Here are a few links that I find are often somewhat elusive, though I know they are free and open to the general surfing public. In no particular order: Academy Catalog Developers Training Google Codelabs Teach w/ Google

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Internet

On Google: Local Business Reviews Shakeup & AMP Landing Pages

Local business reviews have become an area of discussion again for the search giant. On August 4 Google announced that “food- and drink-related searches will now return reviews from top critics and include best-of lists”. Beyond web searches, the Google (search) app is also seeing an update when it comes to how local business reviews are handled. Here’s […]

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Internet

Google Makes 50 Changes to Search, Pinterest Leaps to 3rd Among Networks and Consumer Privacy Debates Continue: News Summary

Internet news for the week of April 1 – 7, 2012 Google made 50 changes to how its search engine ranks and scores websites recently. Some noteworthy changes include anchor text changes, better indexing of Google Profile pages and freshness improvements as Phil Buckley at 1918 points out. Notably Google spent the week in the press […]

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Internet

News of the Week, spotlight on Google and LinkedIn

Lot’s of news this week from LinkedIn, and Google. First up, Google ComScore released US Search Engine Rankings this week revealing that Google has actually gained .5% market share (more than any other engine listed). Additionally, Greg Sterling, writing for Search Engine Land, points out Google (is) Still #1 Traffic Source for Most Top 30 Websites. […]

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Internet

Borders Bookstore Closes and the Internet Keeps Chipping Away at our Brains

I, like many of you, this week received email notifying me the Borders Bookstore would be closing. And, like many of you, I already knew that the bookstore was set to close it’s remaining 400 or so stores. What I didn’t know was that they would be offering me, and you, a new location to […]

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Internet

Ad Age Presents: Building Brands Online

In a 28 page pdf entitled Building Brands Online Kathryn Koegel shares valuable industry information in a whitepaper for AdAge Insights. Mrs. Koegel provides snap-shots of various areas of marketing at the enterprise level. Issues within planning and measurement make the bulk of the whitepaper which features twenty-two colorful charts. Some of the tid-bits I pulled from reading […]