How Non-Profits Are Using Social Media to Strengthen their Missions

As many of you may know, I have worked in the past with various non-profits helping them understand and build social media campaigns. Among the list of non-profits I’ve worked with The March of Dimes, First Tee SVPA, Historic York, Inc., and Downtown Inc, few have been as memorable to me as Riley’s Toys Foundation (RTF). Started […]

4 Studies on Social Media and Branding

Empirical, statistical, reliable, causal, there many phrases to attach to  research that is done for industry and scholarship. I’m attaching definitive, questionable, advertising, digital, pay-per-click, SEO, and social media to the list gathered below. I wanted to share, and dissect a little, of the studies I found in the past week or two. Study #1 […]

Increase Focus and Productivity with these Online Tools

In February CNN asked, “How Can We Cope with Information Overload?” The point of their article was to comment on the incredible state of information management one needs to perform in today’s environment of RSS feeds, blog posts, and social streams. To combat the pressure of information overload I’ve started this series of posts and […]

Brian Solis, Harvard Business Review, on new Marketing Frequency: RRS

Solis seems to be onto something with this ‘keep it alive in the stream’ talk. This snippet is from a recent HBR post, but appears to be part of a post series Brian is share – mostly from the book Engage! – worth a share. … Amplify’d from blogs.hbr.org Social Media’s Critical Path: Relevance to […]

Engagement: How We Now Do Marketing

Engagement is that really so important? I read a blog post recently commenting on the differences of publishing and marketing in today’s new media marketing environment. And it’s a great point to make. Today’s social media marketing approach is quite different than that of simply publishing content. And while we, as new media marketers, do a […]

[Book Review] Socialnomics: Erik Qualman’s Wiley Book

Erik Qualman is the Global Vice President of Online Marketing for EF Education. He recently published, Socialnomics: how social media transforms the way we live and do business. I haven’t gotten too deep into Qualman’s book, but I can share some of my reflections from what I’ve read thus far of the book. And I’ll […]