Callout Ad Extensions: Beef-Up Your Google Search Ads with this Free Add-On Option

Google Ads, formerly Google AdWords, continues to generate website traffic creating bottom-line value for businesses across the globe. In fact, Google estimates that for every $1 spent, advertisers – on average – earn $2 (some as high as $8). Moreover, Google continues to loom large in the digital ad space, even as Facebook increases its

Using Google Ads’ Landing Page Experience

The Google Ads’ advertising platform provides a plethora of data options. The advertiser using Google Ads will be presented with a variety of standard metrics, but there are additional metrics (worthy of your consideration) available. These metrics need to be activated, so to speak, in order to be seen. Here’s when, why, and how to