Google Analytics is perhaps the world’s most relied upon website analytics package. Millions of website owners use GA to better understand their website visitors, to identify opportunities to improve and to maximize the return on their websites.
Google Analytics provides the ability to website owners to know valuable, if not critical, information about the health of their websites and the preferences of their website visitors. Google Analytics can be used to determine the:
Source of traffic coming to a website:
Device type of users visiting:
It’s a powerful tool that can help save money, make money, or understand where your money is going. Google Analytics is multi-layered and extendable. When setup properly, when leveraged by an experienced analyst, it can be a gamechanger. Here are a few resources to help you better leverage and understand the vast opportunities with Google Analytics.